As part of the build up to activities marking the celebrations of her fifth corporate anniversary, Wellshire Mutual Enterprises, A foremost design consultancy and route-to-market Firm for Italian and European business in Nigeria has undergone a re-branding and changed in her Corporate Identity.

As expected, the very elated Chief Executive Officer of the company Mr. Ogbemudia John Emunjeze, told a journalist from the press after the unveiling, that the change in her corporate identity was to reflect the renewed focus and re-commitment the company was bringing to the market place, He said, “We opted for a cleaner and more simpler design to stand out and to express the kind of clarity we want to go ahead with moving forward as a company.

He further stated that, “what we did was simple, we retained the square box, but inverses the color of the box and logo text; replacing the black color of the box with the yellow color of the text, and replacing the yellow color of the text with the black color of the box in a unique and clean intend.

He continued. “Because of the things the color yellow stands for, which are; freshness, happiness, positivity, clarity, energy, optimism, enlightenment, intellect, honor, loyalty and joy, we wanted all of those attributes to be denoted in the more dominant part of our identity. To deliberately reflect who we truly are as an organization and the character we bring to bear on our business and our relationship with our foreign partners.

He went further to state that, “also in our old identity, the text Wellshire Mutual was confined within the square box, However in the New Design, the text Wellshire Mutual boldly steps outside the box, to reflect our renewed dynamism and desire to always step out of the box to go the extra mile for our clients and partners.

The Chief Executive of the company, who is preparing for his usual business trip to attend the annual SALONE DE MOBILE Exhibition 2019, in Milan, Italy, next Month April, is looking forward to celebrating the new brand identity with his partners and associates, also to meet new partners and to bring new Italian Interior & Design companies to Nigeria.